Stories
Product updates, industry perspective, and practical notes on how AI systems talk about your brand.
Write Your llms.txt Once and You Have Already Lost (Part 3 of 3)
An llms.txt is not a one time chore. Sites change, links rot, deploys break things. Treat it like uptime, and connect it to whether AI actually recommends you.
Almost Nobody Has an llms.txt. That Is Your Opening. (Part 2 of 3)
Very few sites publish an llms.txt, and most that do get it wrong. Here is why being early is cheap leverage, and how to write one that actually works.
llms.txt: The File AI Reads First (Part 1 of 3)
A tiny markdown file at /llms.txt tells AI tools what your site is about. Here is what it is, why it matters now, and what goes in it.
The Shift From Clicks to Citations
For years the goal of online visibility was the click. As more people get answers straight from AI assistants, the new currency is being cited inside the answer.
How AI Assistants Decide Which Brands to Recommend
AI assistants do not pull names out of thin air. Here is a plain explanation of what actually drives which brands get mentioned in an answer.
Why AI Brand Mentions Matter More for B2B
B2B buyers research carefully and ask detailed questions. That is exactly the kind of work AI assistants are good at, which is why mentions matter so much in B2B.
GEO Is Not SEO. Here's What It Actually Is.
Generative Engine Optimization is real, but most GEO advice is recycled SEO. What works today, what the platforms actually document, and where this is headed.