The Buyer Prompt Library for Ecommerce: 28 Questions Shoppers Ask AI
Shoppers increasingly ask an AI assistant to narrow their choices before they visit a single store. These are the prompts that decide which brands make the shortlist and which get skipped. If the assistant recommends a competitor, most shoppers never learn you existed. This is the kind of prompt set CitationWorks generates and tracks for retail and DTC brands.
Product discovery
- What's the best [product category] for beginners?
- Recommend a durable [product] under $100
- What are the top-rated [product category] brands right now?
- Which [product] is best for sensitive skin?
- What's a good sustainable alternative to [mainstream brand]?
- Best [product] for small apartments
- What should I buy as a gift for someone who loves [hobby]?
Brand & product comparison
- Compare [brand A] vs [brand B] for everyday use
- Is [brand] worth the premium price?
- What's the difference between [product model 1] and [model 2]?
- Which is more reliable, [brand A] or [brand B]?
- Give me 3 alternatives to [popular product]
- What do reviewers say about [brand]?
Fit & specifics
- Which [product] works with [platform or ecosystem]?
- What size [product] should I get for [use case]?
- Is [product] good for [specific need]?
- Which brands offer free returns and fast shipping?
- What [product] has the best warranty?
- Which of these is machine washable and pet-friendly?
Trust & value checks
- Is [brand] a legit company?
- What are the common complaints about [brand]?
- Which [product category] brands are actually cruelty-free?
- Is [product] overpriced for what you get?
- Where is [brand] manufactured?
- Does [brand] have a good return policy?
Deals & timing
- Which brands run the best Black Friday deals on [product]?
- Is it worth waiting for a sale on [product]?
- What's the cheapest reliable [product] right now?
Each of these prompts returns a handful of brand names. CitationWorks runs your category's real shopper prompts across the major AI assistants on a schedule, so you can see when you're recommended, when a competitor takes your place, and when the assistant is repeating an outdated or wrong claim about your products.