Frequently Asked Questions
Answers to common questions about generative engine optimization, AI brand monitoring, and how CitationWorks works.
Can You Control What ChatGPT Says About Your Brand?
No, you cannot directly control what ChatGPT says about your brand. The model decides what to output. What you can do is strongly influence it by giving the model clear, accurate, public information to draw from and by correcting the sources behind any mistakes.
Does GEO Replace SEO?
No, GEO does not replace SEO. It builds on it. The same fundamentals that help you rank in search, such as crawlable pages and clear, helpful content, also help you get mentioned in AI answers. GEO adds new goals and new ways to measure success on top of that foundation.
How Do AI Models Decide Which Brands to Mention?
AI models do not use a fixed brand ranking. They build each answer from what they learned in training and, often, from live results they retrieve when you ask. Brands that are clearly described, consistently represented, and relevant to the question are the ones most likely to be mentioned.
How do you monitor brand mentions across AI models?
You monitor brand mentions across AI models by running the same buyer prompt set on a fixed schedule in each assistant, logging mention rate, position, accuracy, and cited URLs, then comparing results side by side over time.
How do you monitor ChatGPT brand mentions?
You monitor ChatGPT brand mentions by running a fixed set of buyer questions on a schedule, recording whether your brand appears, how it is described, and which URLs are cited, then fixing the public pages behind weak or inaccurate answers.
How Often Should You Check Your AI Search Visibility?
For most brands, checking weekly is a good baseline, with closer attention around launches, pricing changes, or major news. AI answers vary from run to run, so the value comes from tracking the same questions on a regular schedule rather than from any single snapshot.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of making your brand more likely to be mentioned and cited accurately inside answers written by AI tools like ChatGPT, Perplexity, Gemini, and Google's AI features. Where SEO aims for a ranking position, GEO aims for a place inside the generated answer itself.
What should you do when AI gives wrong information about your brand?
When AI gives wrong information about your brand, document the prompt and claim, fix the authoritative public source that likely caused it, re-test after the fix is live, and escalate to legal or comms if the error is sensitive or persistent.