Guides
Practical guides for AI search visibility, model-specific monitoring, and role-based workflows for marketing, PR, and legal teams.
Fundamentals
Generative Engine Optimization (GEO): The Complete Guide
What generative engine optimization is, why it is replacing part of SEO, and a practical, opinionated playbook for getting your brand recommended by ChatGPT, Claude, Gemini, and Perplexity.
The AI Search Optimization Checklist
A practical, opinionated checklist for making your brand visible, accurate, and recommended across ChatGPT, Claude, Gemini, and Perplexity.
How to Get Mentioned by ChatGPT
A practical, opinionated guide to earning a mention when ChatGPT answers buying questions in your category, covering both its memory mode and its browsing mode.
The llms.txt Guide: What It Is and How to Use It
A practical, opinionated guide to llms.txt: what the proposed standard is, how to write one, what it can and cannot do for AI visibility, and how to think about it honestly.
Monitoring workflows
How to Monitor Your Brand in ChatGPT
A practical workflow for checking whether ChatGPT mentions your brand, cites your site, and describes you accurately on the questions buyers ask.
How to Monitor Your Brand in Claude and Gemini
A practical workflow for checking whether Claude and Gemini mention your brand accurately on buyer prompts, and what to fix when they do not.
How to Measure Your Brand's Visibility in AI Search
A practical framework for measuring how often AI assistants mention your brand, whether the mentions are accurate, and how you compare to competitors.
How to Show Up in Perplexity Answers
A practical guide to getting your brand cited by Perplexity, covering crawl access, citation-friendly pages, freshness, and how to track whether it is working.
By team
AI Brand Monitoring for Marketing Teams
How marketing and brand teams can use AI visibility monitoring to protect positioning, catch narrative drift, and prove progress to leadership.
AI Brand Monitoring for PR and Communications Teams
How PR and comms teams can track how AI assistants describe your company, catch narrative drift early, and respond before bad summaries spread.
AI Brand Monitoring for Legal and Compliance Teams
How legal and compliance teams can monitor inaccurate AI claims about your company, document drift, and reduce reputational and regulatory risk.
Technical setup
How to Get Your Brand Discovered by ChatGPT and Other LLMs
A practical playbook grounded in OpenAI crawler docs, Google Search Central, and Microsoft Bing Webmaster guidance: crawl access, question-shaped content, entity clarity, and how to measure citations.
Structured Data and Schema for AI Search
What structured data actually does for AI search, which schema types are worth adding, and the common mistakes that make markup useless or harmful.