What is a Prompt?
Last updated 2026-06-19
A prompt is the question or instruction a person gives an AI assistant. In GEO, the prompts your buyers actually use are the queries you need to win, the same way keywords were in classic search.
Prompts are the new keywords
Buyers do not type one keyword. They ask full questions, like best tool for a job or which option fits a need. To track your AI visibility, you first have to know the real prompts in your category, then check how you show up for them.
How to use prompts in GEO
- Map the questions buyers ask AI in your category
- Run those prompts across major assistants
- Check your mention, position, and accuracy in each answer
- Track changes over time, not just once