What is Structured Data for AI Search?
Last updated 2026-06-19
Structured data, often added with schema.org markup, labels parts of your page so machines know what each one means. It helps AI assistants and search engines read your brand facts without guessing.
Why labeling helps AI answers
Plain text leaves a machine to infer what is a price, a product, or a rating. Structured data spells it out. When a model can read your facts cleanly, it is more likely to describe you accurately and pull the right details into an answer.
Useful schema types
- Organization and Product for brand and offering facts
- FAQPage for direct question and answer pairs
- DefinedTerm for glossary and concept pages
- Article for guides and explainers