What is Agentic Search?
Agentic search is research delegated to an AI agent. Instead of answering one question, the agent plans a task (compare vendors, find the best price, shortlist tools), runs many searches, reads the pages itself, and returns a decision. The human sees the conclusion, not the browsing.
How it differs from AI search
AI search answers a question in one retrieval-and-generate step. An agent loops: search, read, refine, search again, then act. That multiplies how many pages get machine-read per decision, and shrinks how many a human ever sees. Your content increasingly needs to convince software before it can convince a person.
Preparing for agentic buyers
- Make specs, pricing, and comparisons machine-readable, not locked in images or PDFs
- State facts plainly; agents extract claims and check them across sources
- Keep structured data accurate so agents parse the right entity
- Monitor what assistants conclude about you; agents inherit those same sources