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AI Visibility Index

Which Password managers does AI recommend?

1Password leads: named in 25 of 30 answers (83%).

September 2026 · 10 questions · 30 answers from 3 assistants

The ranking

Score = 70% how often a brand is named + 30% how often it is named first. One monthly run: AI answers vary, so treat a gap of a few points as a tie.

#BrandScoreNamed inNamed firstvs last month
11Password7425 of 3016 of 30New
2Bitwarden7128 of 306 of 30New
3Proton Pass3113 of 301 of 30New
4NordPass2812 of 300 of 30New
5Dashlane2711 of 301 of 30New
6Keeper2410 of 301 of 30New
7RoboForm249 of 303 of 30New
8Apple Passwords94 of 300 of 30New
9KeePassXC73 of 300 of 30New
10LastPass52 of 300 of 30New
11Vaultwarden52 of 300 of 30New
12Apple31 of 301 of 30New
13Chrome31 of 301 of 30New
14Aura21 of 300 of 30New
15Avira21 of 300 of 30New
16Edge21 of 300 of 30New
17Firefox21 of 300 of 30New
18Google21 of 300 of 30New
19Google Password Manager21 of 300 of 30New
20Microsoft21 of 300 of 30New
21Safari21 of 300 of 30New
22TeamPassword21 of 300 of 30New
23Total Password21 of 300 of 30New
24Zoho Vault21 of 300 of 30New
Each assistant, separately

Each assistant, separately

How many of each assistant's 10 answers named the top brands. The assistants often disagree, and that disagreement is the point.

BrandChatGPTClaudeGemini
1Password8 of 109 of 108 of 10
Bitwarden9 of 1010 of 109 of 10
Proton Pass5 of 104 of 104 of 10
NordPass0 of 106 of 106 of 10
Dashlane3 of 105 of 103 of 10
Keeper2 of 104 of 104 of 10
RoboForm0 of 104 of 105 of 10
Apple Passwords3 of 100 of 101 of 10
KeePassXC2 of 101 of 100 of 10
LastPass0 of 100 of 102 of 10
The pages the answers cited

The pages the answers cited

The sites these answers cited most. If you want AI to name you in Password managers, these are the pages to be on.

  1. bitwarden.comcited in 53.3% of answers
  2. 1password.comcited in 26.7% of answers
  3. passwordmanager.comcited in 26.7% of answers
  4. security.orgcited in 26.7% of answers
  5. support.1password.comcited in 20% of answers
  6. pcmag.comcited in 16.7% of answers
  7. proton.mecited in 16.7% of answers
  8. tomsguide.comcited in 13.3% of answers
  9. cyberinsider.comcited in 10% of answers
  10. nytimes.comcited in 10% of answers
  11. techrepublic.comcited in 10% of answers
  12. wired.comcited in 10% of answers
  13. cybernews.comcited in 6.7% of answers
  14. guptadeepak.comcited in 6.7% of answers
  15. keepersecurity.comcited in 6.7% of answers
  16. lastpass.comcited in 6.7% of answers
  17. makeuseof.comcited in 6.7% of answers
  18. password-manager.cybernews.comcited in 6.7% of answers
  19. petronellatech.comcited in 6.7% of answers
  20. pwdfortress.comcited in 6.7% of answers
  21. safetydetectives.comcited in 6.7% of answers
  22. support.dashlane.comcited in 6.7% of answers
  23. teampassword.comcited in 6.7% of answers
  24. techradar.comcited in 6.7% of answers
  25. thetomsguide.comcited in 6.7% of answers
The questions we asked

The questions we asked

Asked word for word, cold, to each assistant with web search on. No brand names were suggested.

  1. What's the best password manager for a small business?
  2. Which password manager should a family use?
  3. 1Password vs Bitwarden: which should I pick?
  4. Best free password manager?
  5. What's the most secure password manager right now?
  6. Which password manager is best for teams with shared logins?
  7. Best password manager after LastPass?
  8. Which password manager works best across iPhone and Windows?
  9. What password manager should a company adopt for SSO?
  10. Is a built-in browser password manager enough, or should I use a dedicated one?

How the Index is measured →

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