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AI Visibility Index

Which Accounting software does AI recommend?

QuickBooks leads: named in 25 of 30 answers (83%).

September 2026 · 10 questions · 30 answers from 3 assistants

The ranking

Score = 70% how often a brand is named + 30% how often it is named first. One monthly run: AI answers vary, so treat a gap of a few points as a tie.

#BrandScoreNamed inNamed firstvs last month
1QuickBooks7525 of 3017 of 30New
2Xero6325 of 305 of 30New
3Wave4819 of 304 of 30New
4Zoho Books3816 of 301 of 30New
5FreshBooks3013 of 300 of 30New
6NetSuite104 of 301 of 30New
7GnuCash52 of 300 of 30New
8Puzzle52 of 300 of 30New
9Sage52 of 300 of 30New
10Sage Intacct52 of 300 of 30New
11Zoho52 of 300 of 30New
12Acodei31 of 301 of 30New
13Kontevia31 of 301 of 30New
14A2X21 of 300 of 30New
15AccGo21 of 300 of 30New
16AccountEdge21 of 300 of 30New
17Acumatica21 of 300 of 30New
18Akaunting21 of 300 of 30New
19Avalara21 of 300 of 30New
20Bookkeep21 of 300 of 30New
21ClearTax21 of 300 of 30New
22Dext21 of 300 of 30New
23Digits21 of 300 of 30New
24Exact21 of 300 of 30New
25Finaloop21 of 300 of 30New
26Finlens21 of 300 of 30New
27FreeAgent21 of 300 of 30New
28IDup21 of 300 of 30New
29Odoo21 of 300 of 30New
30PayFlo21 of 300 of 30New
31Quicken21 of 300 of 30New
32Relentify21 of 300 of 30New
33Rillet21 of 300 of 30New
34Sage 5021 of 300 of 30New
35SimpleVAT21 of 300 of 30New
36Striven21 of 300 of 30New
37Synder21 of 300 of 30New
38TallyPrime21 of 300 of 30New
39Vyapar21 of 300 of 30New
40Webgility21 of 300 of 30New
41ZipBooks21 of 300 of 30New
Each assistant, separately

Each assistant, separately

How many of each assistant's 10 answers named the top brands. The assistants often disagree, and that disagreement is the point.

BrandChatGPTClaudeGemini
QuickBooks9 of 1010 of 106 of 10
Xero9 of 1010 of 106 of 10
Wave5 of 108 of 106 of 10
Zoho Books4 of 107 of 105 of 10
FreshBooks3 of 106 of 104 of 10
NetSuite1 of 101 of 102 of 10
GnuCash0 of 100 of 102 of 10
Puzzle0 of 102 of 100 of 10
Sage0 of 101 of 101 of 10
Sage Intacct0 of 101 of 101 of 10
The pages the answers cited

The pages the answers cited

The sites these answers cited most. If you want AI to name you in Accounting software, these are the pages to be on.

  1. quickbooks.intuit.comcited in 43.3% of answers
  2. xero.comcited in 40% of answers
  3. waveapps.comcited in 23.3% of answers
  4. nerdwallet.comcited in 13.3% of answers
  5. zoho.comcited in 13.3% of answers
  6. a2xaccounting.comcited in 6.7% of answers
  7. acodei.comcited in 6.7% of answers
  8. apps.shopify.comcited in 6.7% of answers
  9. bookkeep.comcited in 6.7% of answers
  10. business.orgcited in 6.7% of answers
  11. cnbc.comcited in 6.7% of answers
  12. costbench.comcited in 6.7% of answers
  13. finlens.appcited in 6.7% of answers
  14. lewis.cpacited in 6.7% of answers
  15. netsuite.comcited in 6.7% of answers
  16. procstat.comcited in 6.7% of answers
  17. quicken.comcited in 6.7% of answers
  18. sage.comcited in 6.7% of answers
  19. accgo.incited in 3.3% of answers
  20. accountedge.comcited in 3.3% of answers
  21. acumatica.comcited in 3.3% of answers
  22. alliedtax.comcited in 3.3% of answers
  23. apps.xero.comcited in 3.3% of answers
  24. avalara.comcited in 3.3% of answers
  25. avalonaccounting.cacited in 3.3% of answers
The questions we asked

The questions we asked

Asked word for word, cold, to each assistant with web search on. No brand names were suggested.

  1. What's the best accounting software for a small business?
  2. Which accounting tool should a freelancer use?
  3. Best accounting software for an ecommerce store on Shopify?
  4. QuickBooks vs Xero: which is better for a service business?
  5. What's a good accounting tool that handles EU VAT?
  6. Best bookkeeping software that connects to Stripe?
  7. Which accounting software works best with a US LLC?
  8. Cheapest accounting software that still does invoicing well?
  9. Best accounting tool for a company with international clients?
  10. Which accounting software should a startup switch to after spreadsheets?

How the Index is measured →

Is AI recommending you?

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