What is AI Share of Voice?
Last updated 2026-06-19
AI share of voice is the share of relevant AI answers where your brand gets mentioned, compared with competitors. It is the AI-era version of the visibility metric marketers have always tracked.
Why it is a better signal than rank
There is no single ranking inside an AI answer. There is only who gets named and how. Share of voice rolls that up into one number you can move. If three competitors get mentioned for every one of your appearances, you have a clear, measurable gap.
How to grow it
- Cover the full set of buyer questions in your category
- Close accuracy gaps that get you dropped from answers
- Earn citations that make you the default reference
- Track it over time, not as a one-off snapshot